The Hypnosis Deep Dive
Barbara Newman co-created Brandvisioning, to bring effective strategic tools and fresh insights to her clients, when she was President of her own agency, RNCD. This proprietary process taps into the subconscious mind of the consumer, where brand imprints, associations and emotions are stored. BrandVisioning uncovers deeper more truthful insights, which inform brand strategy, innovation, and creative.
Brandvisioning workshops include hypnosis and guided visualization exercises, for both consumer groups and brand teams, creating breakthrough solutions, innovations, and powerful creative ideas. This work has been written up in Brandweek, Adweek, and The Harvard Business School Newsletter.